More than anything else, writing copy is about telling stories. Its long been known that facts tell, but stories sell. So start today! Start practicising writing in the format of a compelling stories, with the structure of such. What will get your readers hooked? Think about great books that you’ve read. What made you interested? Perhaps the character? The hero and enemy (protagonist and antagonist)? Perhaps it was conflict and then resolution? Link in [...]
The release of WordPress 5.0 and the new Gutenberg block editor right around the corner, many people have asked: If I’m not ready, how can I keep the classic editor on my WordPress site? While the Gutenberg editor offers an exciting new post and page editing experience, it’s understandable that you might want more time to get familiar with the block editor and test things out before going live. Lucky for you, it’s easy to disable [...]
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